Wendy
Reid
“True elegance begins with craftsmanship and is completed by detail.”
Founder & Creative Director
Wendy Reid graduated from Politecnico di Milano with a multidisciplinary background in fashion design and business management, and later pursued advanced couture studies in Paris at École de la Chambre Syndicale de la Couture Parisienne. This combination of education gave her a strong professional foundation, a refined artistic sensibility and an international commercial perspective.
As the founder and creative director of MAISON REID, Wendy oversees brand strategy, creative direction, team leadership and high-end client relationships. She is devoted to bringing together Italian classic aesthetics, French elegance and modern couture values to create garments that express both artistry and personal identity.
With sharp fashion insight, a disciplined management style and strong leadership, she leads a team of 18 professionals and ensures that every stage—from client consultation and concept development to fabric selection, precise tailoring and final delivery—meets the maison’s exacting standards for quality and service.
Wendy remains firmly client-centered while continually refining internal systems, encouraging team collaboration, design innovation and long-term brand development. Beyond her work, she is actively involved in charitable initiatives and has a long-standing commitment to improving educational opportunities and living conditions for underprivileged children in Africa.